Designing a good website requires some skills, but too many webmasters expect to become professionals overnight. Yet, many never take the time to figure out how to become successful. This article discusses information to help you with the ins and outs of web design.
Don’t neglect cascading style sheets. Using a style sheet makes it easy to give all pages of your site the same look and feel. It also reduces the file size of your pages, as the CSS file can be accessed once on the server and then from the user’s local cache thereafter.
Make sure that your website has a tagline incorporated into the design. This tagline should give visitors an idea of what your site is about. Making use of clear taglines becomes important when the page is visited. You have a short amount of time to catch the visitor’s attention and get them hooked.
Don’t use splash pages for your site unless required by law, and especially don’t use a Flash intro. Most people just want to get to your content as quickly as possible, and don’t care to look at useless splash pages. If you have some amusing content that you absolutely want visitors to see, integrate it into the homepage instead.
Always mark files that must be opened in an external program with an icon. Many sites host PDF files, and less commonly, DOC files, that must be opened in Foxit Reader and Microsoft Word/OpenOffice, respectively. These files should be marked with an icon representing the file type, and a link to download the appropriate viewer if the user does not have it.
Pop-ups should be given a wide swerve. There is not a person out there who will want to visit a website and get overwhelmed with pop-up ads. Many people will leave a site that has pop-ups, even the big sites. Make sure your customers are happy by eliminating these pesky ads from your site. Some website hosting services require you to use pop-up ads; you should view such policies as strong arguments against using such a service.
Wherever your logo appears on your site, you should accompany it with a complementary slogan or tagline. Ideally, this tagline should be catchy and informative, and should offer some basic summary of the purpose of your site or product offering. The combination of your logo and tagline should appear on every page to create a sense of cohesion.
Use ALT tags on your images. These tags are important for your website and people that disable graphics. ALT tags can also help out if your images link elsewhere. Also, search engine crawlers use ALT tags, so your site is going to rank higher.
Remember that acquiring the skills necessary to design a good website is necessary to establish yourself as a serious online business and make profits. It doesn’t matter whether you’re making your profits by creating websites for others or simply for your personal business goals. Web design is excellent at generating great profits.